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Giftology author John Ruhlin explains the art of giving gifts, and why we’re probably doing it wrong

News from Carney

Giftology author John Ruhlin explains the art of giving gifts, and why we’re probably doing it wrong

A company branded golf ball gift set gets lost in the rough…but a really nice set of knives gifted in the middle of March gets used in the kitchen forever….and grabs your client’s attention.

John Ruhlin gives great gifts – the best, actually – because he does it for a living. He started the Ruhlin Group as a gift strategy and logistics company, and before you ask, “What does that mean?” – he’s the guy you should consult before you waste a bunch of money on your company branded flashlight keychains, or those client gifts you’re planning on giving out this Christmas…..In fact, cancel Christmas – he says don’t even give a gift to your clients in December; you’ll stand out more with a gift given in March.

All this and more can be found in his new book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention” – if you ever wanted to make an impression on your clients through the art of gift-giving, pick up the book, but first, get a primer course in the interview with John Carney – a fascinating conversation that’s wildly interesting, and helpful to anyone thinking of giving gifts to catch someone’s attention…or anyone who’s ever gotten a gift that immediately went into the recycling bin.

GIft

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By Josh Gilbert

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