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Final 9-25-16 Delaware

National Car Rental Secures Naming Rights To Proposed Stadium

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National Car Rental Secures Naming Rights To Proposed Stadium

St. Louis, MO (KTRS)  St. Louis’ proposed NFL stadium officially has a name – “National Car Rental Field.” A press conference was held  Wednesday afternoon to announce that National Car Rental has secured the naming rights of the riverfront stadium. Enterprise Holdings President and CEO Pamela Nicholson says this decision is about much more than […]

National Car Rental Secures Naming Rights To Proposed Stadium

St. Louis, MO (KTRS)  St. Louis’ proposed NFL stadium officially has a name – “National Car Rental Field.”

A press conference was held  Wednesday afternoon to announce that National Car Rental has secured the naming rights of the riverfront stadium. Enterprise Holdings President and CEO Pamela Nicholson says this decision is about much more than a name. “It’s about playing our part in a historic effort to renew our riverfront, renew our downtown area, and renew St. Louis’ standing as world class city that delivers on all fronts, business, arts, education, leisure, and sports.”

Patrick Farrell, who serves as the chief marketing and communications officer for Enterprise Holdings, the parent company of National Car Rental, explains why he thinks this is a good fit. “The National Car Rental customer likes choice, control, and speed. Well it turns out they like something else a lot as well and that’s the National Football League. If fact, the National target customer indexes more than thirty points above average for their interest in the NFL.”

Farrell also denied the rumor that the Taylor family may have interest in ownership of the Rams.

The 158-million-dollar agreement between National Car Rental and the St. Louis Regional Convention and Sports Complex Authority is for 20 years.

Meanwhile, Stadium task force co-chair Dave Peacock is responding to an article in St. Louis Magazine. The article reported that through documents obtained by the magazine, city taxpayers would pay 215-million-dollars more than previously reported for a new NFL stadium.

Peacock had this to say: “I think some of the documents that were released are one of the ideas that’s being explored, but it’s not the definitive idea, so as I say its basically dipping your finger in batter and tasting it and saying you’ve tried the cake. I think the cake needs to bake a little bit.”

The documents released to St. Louis Magazine under the Sunshine Law, revealed that the city’s obligations to cover debt retirement would jump from about $6 million per year at present to $9,785,000 in 2020, then increase every year to a staggering $15,975,000 in 2051.

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