ST. LOUIS (AP) - Anheuser-Busch is introducing a new, bowtie-shaped beer can that mirrors its iconic Budweiser logo.
The St. Louis-based subsidiary of Anheuser-Busch InBev NV said Wednesday that the new cans will be available in a special 8-pack nationwide beginning May 6.
The can has been in development since 2010. The beer maker says it made major equipment investments at its can-making facility in Newburgh, N.Y., to facilitate the 16-step process to create the cans.
Budweiser breweries in Los Angeles and Williamsburg, Va., will be the first to package the new cans.
Due to the new design, it holds 11.3 ounces of beer, compared with the traditional 12-ounce can. The company says the new can won't replace the traditional Budweiser can.
Budweiser's bowtie logo first appeared in a national advertising campaign in 1956.
Roarty helped build Anheuser-Busch brands into international powerhouses. He was inducted into the Advertising Hall of Fame in 1994.
Visitation for Roarty will be Wednesday with funeral services Thursday at Bopp Chapel in Kirkwood.
Timberlake was named the creative director for the Platinum brand. Budweiser joins a growing list of companies to hand the creative reins to musicians. BlackBerry tapped singer Alicia Keys to be its creative director, a title given to Lady Gaga by Polaroid and to will.i.am by Intel.
Workers taking down the giant Budweiser sign that sits on top of the Anheuser Busch brewery building.
The Budweiser sign has been on the building since 1979. It will be replaced with a newer, brighter sign that uses LED technology.
According to the company's website, the "B" is 18 feet tall and weighs 2400 lbs. The remaining letters are 15 feet tall and weigh anywhere from 450-1600 lbs. depending on the letter.