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Build-a-Bear looking to rebuild business strategy

OVERLAND, Mo. (AP) - The new chief executive of Build-A-Bear Workshop Inc. sees a comeback in the near future for the Missouri-based company.
The company, which allows customers to customize and "build" stuffed animals, has seen its sales decline since in 2007, with only one profitable year in the last four years.
Sharon Price John, who became chief executive officer of the Overland-based company six months ago, says she is optimistic that changes initiated recently will help the company turn around.
The St. Louis Post-Dispatch reports John made her case to investors in a meeting last week at a conference in Florida.
She says the company declined in part because it did not respond to economic changes. Among other moves, the company is closing 60 underperforming stores and is updating its marketing.
 

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