Smoothie King is seeking to add 25 franchise locations in the St. Louis area over the next five years.
The New Orleans-based chain, which has eight existing locations, said it's cutting its franchise fee by 40 percent -- $10,000 -- to spur growth.
So far in 2013, nine new franchises nationwide have tapped into the incentive program, the company said. The chain, which has more than 500 domestic locations, has targeted adding 1,000 new franchised and corporate locations in the U.S. in the next five years.
The St. Louis Post Dispatch reports Smoothie King plans to hold an event in St. Louis on May 2 for potential franchisees to obtain information about the company.