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ST. LOUIS (AP) - It probably won't affect her sour mood, but Grumpy Cat now has an endorsement deal.

Nestle Purina PetCare said Tuesday that the frown-faced Internet sensation - real name Tardar Sauce - is now the "spokescat" for a Friskies brand of cat food. The St. Louis-based company didn't release terms of the deal.

Grumpy Cat, whose brown and white face wears a constant scowl, has become an online sensation.

Her photos are a constant presence on Facebook and other social media, and she's among the biggest stars of the peculiar trend of cat dominance on Web videos and postings.

Grumpy Cat's own Facebook page has 1.3 million likes. The dour animal also has more than 111,000 Twitter followers.

Nestle Purina featured Grumpy Cat in an online video game series in March.

 

Published in Local News

ST. LOUIS (AP) - Nestle Purina PetCare Co. has agreed to buy Petfinder, the online pet adoption website, from Discovery Communications LLC.

The St. Louis-based company announced the purchase Wednesday. Terms were not disclosed.

Nestle Purina says the deal, to be completed in July, will allow it to broaden support for pet welfare organizations and strengthen its role as a leading provider of online pet-related information.

The Petfinder website gets 100 million visits each year. It has been responsible for more than 22 million adoptions since it was founded in 1996. The site features more than 315,000 adoptable pets from about 14,000 animal shelters and rescue groups in the U.S., Canada and Mexico.

Nestle Purina is part of Swiss-based Nestle S.A.

 

Published in Local News

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