The "Get Covered America" campaign will include door-to-door visits by volunteers, brochures handed out at farmers markets and churches and, possibly, partnerships with sports leagues and celebrities, said Anne Filipic, a former White House official who recently became president of Enroll America, the group sponsoring the campaign.
The group's research shows 78 percent of uninsured adults don't know about opportunities that will be available to them in 2014 under the Affordable Care Act, Filipic said Tuesday during a phone call with reporters. The campaign is expected to cost tens of millions of dollars, including a seven-figure media ad buy.
"If they don't know about it, then they won't enroll," Filipic said. "We've done our research. We know people want to know what the law means for them in a `just the facts' sort of way."
Health and Human Services Secretary Kathleen Sebelius has drawn criticism from Republicans for making fundraising calls for Enroll America. Earlier this month, Sebelius told members of Congress she made five phone calls for Enroll America, two of which involved actual fundraising solicitations, to Robert Wood Johnson Foundation and H&R Block, entities not regulated by HHS.
She also called three health care companies to "suggest that the entities take a look at the organization (Enroll America)" but did not make a fundraising solicitation to those three. They were Johnson & Johnson, Ascension Health and Kaiser Permanente.
Sebelius said the HHS secretary has the legal authority to raise money for initiatives that support government health programs.
The federal government itself will spend millions on marketing and advertising about the health law, but the spending will vary greatly across the nation because some Republican-led states haven't sought federal dollars for ad campaigns.
Enroll America's campaign will start with 50 events in 18 states, Filipic said. The group has staff on the ground in eight states, including Texas and Florida and others where government officials have resisted key parts of Obama's health law such as the expansion of Medicaid.
"We know that most of the uninsured don't know about the new coverage options coming this fall, let alone whether or not their state is expanding Medicaid," Filipic said. "Many of the uninsured are eligible for Medicaid today but have not enrolled, and those who are not eligible for Medicaid may qualify for coverage through the marketplace."
Obama's national health law requires that nearly all Americans have health insurance beginning in 2014 or pay a penalty. New insurance marketplaces are scheduled to be operating in every state by Oct. 1. People who are uninsured will be able to comparison-shop for affordable health plans on these websites and many will qualify for tax credits to help them pay for coverage.
The organization is building a predictive model to determine where to target the uninsured and will track which of its tactics are most effective, Filipic said.
"We're going to be doing a lot of testing to see what works," she said. "What moves someone to attend an event or call a phone number? We'll be doing a lot of work to test and analyze that."
In a parallel effort, a group called Doctors for America plans to host training sessions for doctors and print posters and brochures for medical waiting rooms.
Skepticism about the law's benefits is widespread. Enroll America's January survey of 1,814 adults found that most people are skeptical they'll be able to find affordable health insurance that covers their needs. When presented with a specific premium amount they might pay, less than a third of respondents felt that the premium was in the affordable range.
"Survey results suggest using a specific premium amount may actually turn away just as many people as it might motivate," according to the survey report on Enroll America's website.
Broader statements - such as "You might be able to get financial help to pay for a health insurance plan" and "If you have a pre-existing condition, insurance plans cannot deny you coverage" - tested better with the survey group.
Enroll America has staff on ground in Texas, Florida, Ohio, Arizona, Michigan, New Jersey, North Carolina and Pennsylvania. It soon will add staff in Illinois and Georgia.
Kicking off the campaign this week, the Get Covered America team and its community partners plan to host more than 50 events in Arizona, Arkansas, California, Delaware, Florida, Georgia, Illinois, Kentucky, Louisiana, Michigan, New Jersey, New Mexico, New York, North Carolina, Ohio, Pennsylvania, Tennessee and Texas.
MIAMI (AP) -- LeBron James led a title-saving charge, and now his crown will be on the line one more time in Game 7.
James powered Miami to a frantic fourth-quarter rally and overtime escape as the Heat beat the San Antonio Spurs 103-100 on Tuesday night to extend the NBA Finals as far as they can go and keep their repeat chances alive.
Losing his headband but keeping his cool while playing the entire second half and overtime, James finished with 32 points, 10 rebounds and 11 assists, making the go-ahead basket with 1:43 remaining in the extra period.
Tim Duncan scored 30 points for the Spurs, his most in an NBA Finals game since Game 1 in 2003, but was shut out after the third quarter. He added 17 rebounds.
Game 7 will be here Thursday, the NBA's first do-or-die game to determine its champion since the Lakers beat the Celtics in 2010.
The Spurs looked headed to a fifth title in five chances when they built a 13-point lead with under 4 minutes left in the third quarter, then grabbed a five-point edge late in regulation after blowing the lead.
But James hit a 3-pointer before Ray Allen tied it with another with 5.2 seconds remaining in regulation.
James was just 3 of 12 after three quarters, the Heat trailing by 10 and frustration apparent among the players and panic setting in among the fans.
Nothing to worry. Not with James playing like this.
He finished 11 of 26, even making a steal after his basket had given Miami a 101-100 edge in the OT.
Before that, he was 12 minutes from hearing the familiar criticisms about not being able to get it done, from having to watch a team celebrate on his home floor again.
Then he changed the game and erased that story.
The Heat, who haven't lost consecutive games since Jan. 8 and 10, had too much defense and way too much James for the Spurs in the final 17 minutes. They are trying to become fourth team to win the final two games at home since the NBA went to the 2-3-2 format for the finals in 1985.
James came in averaging 31.5 points in elimination games, highest in NBA history, according to a stat provided through the NBA by the Elias Sports Bureau.
This wasn't quite the 45-point performance in Game 6 of last year's Eastern Conference finals in Boston, but given the higher stakes may go down as more important - if the Heat follow it with another victory Thursday.
The Heat were in the same place as they were in 2011 at the end of their Big Three's first season together, coming home from Texas facing a 3-2 deficit in the finals.
This is a different team. And oh, what a different James.
They said they welcomed this challenge, a chance to show they how much mentally tougher they were than the team the Dallas Mavericks easily handled in Game 6 that night.
James made sure they did, looking nothing like the player who was so bad in the fourth quarters during that series.
He was simply unstoppable down the stretch of this one.
Kawhi Leonard had 22 points and 11 rebounds for the Spurs. Tony Parker had 19 points and eight assists, but shot just 6 of 23 from the field.
The Spurs had one final chance down 103-100, but Chris Bosh blocked Danny Green's 3-pointer from the corner as time expired.
Bosh had said Green wouldn't get open the way he has all series - and he didn't.
ST. LOUIS (AP) -- Ryan Sweeney and Cody Ransom hit back-to-back homers in a four-run first inning and that was plenty for Jeff Samardzija, who pitched the Chicago Cubs over the St. Louis Cardinals 4-2 Tuesday night.
Chicago started fast against Adam Wainwright (10-4) and broke a five-game losing streak in St. Louis.
Pinch-runner Shane Robinson was called out for interference while trying to break up a double play to end the game.
Carlos Beltran hit his team-high 17th homer for the Cardinals, who lost for the third time in five games but still lead the majors with a 45-26 record.
Samardzija (4-7) gave up two runs and seven hits in 8 1-3 innings. He struck out six and walked one for his first win since May 27, a 7-0 shutout against the Chicago White Sox.
The Cardinals cut the lead to 4-2 on an RBI single by Yadier Molina with one out in the ninth.
Kevin Gregg got David Freese to ground into a game-ending double play for his 10th save in as many opportunities. Robinson interfered with shortstop Starlin Castro on the pivot at second base.
Wainwright was trying to become the majors' first 11-game winner. The Cubs tied a season high with four runs in the first - they also did it in the first inning of a 10-7 loss to San Francisco on April 14.
Wainwright gave up back-to-back homers for the third time in his career. He allowed four earned runs on seven hits over seven innings.
Wainwright had won his previous five starts, but has not beaten the Cubs since Sept. 24, 2010. Wainwright, who bounced back to retire 12 in a row, had given up a total of four first-inning runs over his first 14 starts this season.
The Cubs' first-inning runs all came after two outs. Nate Schierholtz and Alfonso Soriano hit consecutive doubles before Sweeney unloaded with his second homer of the season to make it 3-0. Ransom followed with his eighth homer.
Samardzija never let a runner past second base in the first five innings and was helped out by three double plays.
Beltran homered off the right-field foul pole with two outs in the sixth. Molina went 3 for 3 and leads the NL with a .363 average.
NOTES: Schierholtz has hit safely in a career-best 10 straight games. ... St. Louis OF Jon Jay has gone 215 successive games without making an error in center. He is second in team history behind Curt Flood (226). Jay last made an error on Aug. 24, 2011. His streak is the longest current run in the NL. .... Chicago signed LHP Rob Zastryzny, their second-round draft choice. ... St. Louis rookie right-hander Shelby Miller (8-4, 2.08) left after five innings of Monday's 5-2 win due to cramps caused by dehydration. He will not miss a start. ... Chicago pitchers have a league-leading 22 RBI this season.... The Cardinals signed LHP Rob Kaminsky, their second first-round selection. The 28th overall pick, Kaminsky is from St. Joseph's Regional High in Englewood Cliffs, N.J.