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Rapper Chingy Featured In Kraftig Commercial

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Rapper Chingy Featured In Kraftig Commercial

St. Louis, MO  (KTRS)  Rapper artist Chingy is featured in a new online commercial for Kraftig Lager and Kraftig Light. The online video is part of a new digital marketing initiative for Kräftig and Kräftig Light. It coincides with the St. Louis-based company’s recent rebranding campaign and packaging redesign. “It is a salute to Kräftig […]

Rapper Chingy Featured In Kraftig Commercial

St. Louis, MO  (KTRS)  Rapper artist Chingy is featured in a new online commercial for Kraftig Lager and Kraftig Light.

The online video is part of a new digital marketing initiative for Kräftig and Kräftig Light. It coincides with the St. Louis-based company’s recent rebranding campaign and packaging redesign.

“It is a salute to Kräftig consumers, recognizing the challenges they face and the hard work they deliver”, said William K. “Billy” Busch, president and CEO of the William K. Brewing Company.

In a low, cool voice, Chingy, whose real name is Howard Bailey Jr. and is a St. Louis native, tells viewers to “Take a risk to create your own legacy,” a reflection of his career as a successful international performer. “Never forget what made you choose your journey. Get back to your roots. Get back to what drives you. Get back to what makes you … you.”
“Get back to beer,” he states in the closing seconds.

“This spot also reflects the fierce independence of our brand and that of our consumers,” Busch said. “We want to salute their commitment to achieving their personal and professional goals, and encourage them to focus on what drives them to be happy and successful.”
The 30 second spot was produced by Think Tank Public Relations and Marketing of St. Louis. It was shot at a pub along the St. Louis riverfront’s Laclede’s Landing.

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